FASHION PR

Events Management

ETRO EYEWEAR LUNCHEON

On Wednesday, June 3, 2026, ETRO hosted a luncheon at Sant Ambroeus Brookfield Place with stylist Selena Gindi. The afternoon brought together a curated mix of influencers and tastemakers to celebrate ETRO's latest eyewear collection.

PURPLE partnered with SAFILO as a seamless extension of their team, supporting every stage of the event execution. From curating part of the guest list and managing invitation distribution to overseeing production elements and providing on-site support, the team helped deliver an afternoon that authentically showcased SAFILO’s vision for ETRO Eyewear.

PLAYERS X CALVIN KLEIN ISSUE 3 LAUNCH PARTY

On Saturday, June 13, 2026, PLAYERS hosted the launch of Issue 3: Power to Fandom in partnership with Calvin Klein at one4one in New York City. Hosted at the newly opened Lower East Side sports bar, the evening brought together athletes, creators, VIPs, and cultural tastemakers to celebrate PLAYERS’ Issue 3.

PURPLE supported PLAYERS as a seamless extension of their team by assisting with the curation of the guest list, distributing invitations, managing RSVPs, providing on-site support, and more to help ensure an elevated experience throughout the evening.

PR PLAN: Alex Cooper

For this project, I collaborated on developing a comprehensive public relations strategy to reposition Alex Cooper and her Unwell Network. Through audience research, competitor analysis, and an evaluation of current controversies, we identified opportunities to strengthen brand authenticity, rebuild public trust, and encourage female empowerment. We created a year-long PR and marketing plan featuring monthly campaigns, social media initiatives, influencer collaborations, experiential events, and community engagement. This project allowed me to combine creative campaign development with strategic brand management, demonstrating how public relations can reshape consumer perception and build long-term brand loyalty.