Gentle Monster: Redefining the Customer Experience

For this project, I collaborated on researching how Gentle Monster is transforming traditional retail through immersive store design, experiential marketing, and innovative brand storytelling. We explored how the brand integrates art, architecture, technology, and interactive installations to create memorable shopping experiences that extend beyond the product itself. Through analyzing flagship stores, global collaborations, and digital experiences, we examined how experiential retail drives consumer engagement, brand awareness, and organic social media exposure. This project highlights my understanding of customer experience strategy and the evolving relationship between physical retail, digital innovation, and consumer behavior

Aritzia: ARIA – AI-Powered Personal Styling Experience

For this project, I independently developed ARIA, a conceptual AI-powered styling assistant designed to enhance Aritzia’s online shopping experience by bringing its personalized in-store service to e-commerce. Through brand research, consumer analysis, and an evaluation of AI technology in retail, I identified opportunities to improve product discovery, outfit styling, and customer engagement. I created four digital interface mockups showcasing personalized style profiles, curated virtual racks, complete outfit recommendations, and in-store fitting room reservations. This project demonstrates my ability to combine fashion marketing, digital innovation, and consumer experience strategy to create a solution that strengthens brand loyalty and connects online shopping with physical retail.

Kimchi Blue: Private Label Collection Development

For this project, I independently developed a six-piece private label collection for Urban Outfitters' Kimchi Blue, inspired by romantic, coquette, and vintage fashion aesthetics. I created a cohesive collection concept incorporating color palettes, fabric selections, original prints, and garment designs that reflect the brand's feminine identity. Beyond the creative development, I produced technical flats, line sheets, tech packs, bills of materials, and cost sheets to demonstrate the full product development process. This project allowed me to combine creative direction, trend forecasting, merchandising, and production planning to build a collection that balances design innovation with commercial viability.